There’s a special energy when production and performance come together.
For the new Adidas “F50 Made Me Do It” campaign,
our team created a full set of photo and video assets with eight athletes in just one day at the
Adidas Global HQ in Herzogenaurach.
The focus wasn’t just on moving fast – it was on working efficiently.
By running photo and video production side by side,
this setup allowed us to capture both consistently without interrupting the flow.
The result: a campaign that highlights not only the athletes, but reflects the pace, precision, and creativity behind the F50.
Always worth the trip to Herzogenaurach.